Blue & Red Water
Hospitality Solutions
Who We Are?
Welcome to Blue & Red, your trusted service provider with extensive expertise in the hospitality industry. Our team combines years of experience with an unwavering passion for the field, making us one of the most successful partners for hotel operators and investors worldwide.
Founded by Prof. Stephan A. Gerhard, a visionary pioneer with a deep understanding of the dynamics of the hospitality sector, our name is inspired by the Blue & Red Ocean Strategy. This innovative approach focuses on uncovering untapped market potential and securing competitive advantages, forming the foundation of our daily operations.
Driven by energy and passion, we approach each project with a proven blend of creativity, precision, and strategic foresight. Whether in Europe or primarily in Germany and Austria – we are globally active, continually striving to develop innovative and sustainable solutions that ensure the success of our clients.
At Blue & Red, we don’t just deliver services—we create lasting partnerships built on trust, passion, and a shared vision for success.
With each project, we bring your dreams to life, guiding you through every challenge with expertise, creativity, and a commitment to excellence.
Our Services
We provide solutions for the hospitality in the following areas
Project Management
Seamlessly delivering exceptional hospitality experiences.
Sales
Tailoring hospitality for business, leisure, and events.
Marketing
Driving hospitality success with innovative marketing.
Revenue Management
Maximizing hospitality revenue through data-driven strategies.
Procurement
Efficient procurement ensuring quality and value.
Central Reservation
Streamlining reservations for increased occupancy and efficiency.
HR & Accounting
Building a skilled, motivated hospitality workforce.
IT & Systems
Empowering hospitality with seamless, innovative technology.
Brand Portfolio
